This post is sponsored by the Jason Martin Group. Jason Martin is principal and founder of the Jason Martin Group, a residential real estate agency specializing in Capitol Hill.
If you’ve read any real estate news lately, then you’re aware we’re in the midst of a strong seller’s market. Now is the time to take advantage of it.
If you’re considering selling your home then there is a lot to learn first. Did you know that an average of 40-60 people will be involved in selling your home from contract to close? That’s why the Jason Martin Group is offering a FREE workshop for potential home sellers — no strings attached.
The workshop will take place this Saturday, May 4 at 10 a.m. It will be held at the Keller Williams Capital Properties office at 801 D St NE (see map).
In this workshop, we’ll cover pre-marketing, pricing and launch. They each have their own nuances.
Pre-Marketing: Getting your home ready
This step is all about putting your home’s Sunday best on for the potential suitors coming by to check it out. It starts with the home’s exterior. If the outside, or “curb appeal,” is attractive, people will more than likely want to see what’s on the inside. There are a few inexpensive, foolproof tips to spruce up the exterior that I’ll share in the workshop.
Of course the inside counts too. After watching and hearing hundreds of home shoppers dissect a home at open houses around the Hill, there are two rooms that I tell every seller to pay close attention to. Can you guess which two?
Pricing: Sell quickly at a price you deserve
One of the most important aspects in selling your home is pricing it correctly. There are so many sub markets in DC that it makes working with a hyper local agent focused on the Hill very important. If a seller decides to price their property too high, it could sit on the market and in the end yield a sale much lower than originally desired.
Buyers pay attention to days on market and will adjust their offers accordingly. Pricing is crucial, as you want to get it right the first time. That’s why pricing is a job for someone working with buyers and sellers in the neighborhood every day.
The launch: Marketing your listing on the web and MLS
The National Association of Realtors found that 99% of home buyers consulted the internet during their home search in 2010. Three years later that number is about as close to 100% as you can get, so marketing your home online is no longer a “nice to have,” it’s required.
But online is an increasingly large space that not only includes realtor web sites, but also the national real estate sites, such as Red Fin, Trulia and Zillow, plus local blogs and social media channels. It can be exhausting to think of the possible listing places, but the process becomes much more efficient and automated with the right strategy and tools. One of the great benefits of online marketing is the ability to target the right audience for your home. We’ll discuss how we determine the market and the best channel to reach it in the workshop.
If you and your listing agent execute in pre-marketing, pricing and marketing then you’re bound to enjoy a smoother process that will allow you to focus on getting into your next home.
I encourage you to come hear a lot more about each of these three areas and the Jason Martin Group approach on Saturday. Whether you work with me or not, you’ll leave the class knowing what to command from your listing agent.
My mother has been trying to sell her home for 3 years. Several things wrong with it are: in order to sell it for kids they need a back yard, she has trees behind her house, a hill, bad for snow, some minor work in the house to be done. The hill being the worst thing for this house to sell. My mom is 89 years old, needs to sell it period. I understand people don’t trust that a house on the market for more than a couple of years. Also, my mom has put the amount down 3 times. I bet if it went for 200,000 they would snap it up in a second. At this moment we are at a loss what to do….